C.B. Fleet Company, Inc. Lynchburg, VA Summer’s Eve Brand ExpansionIn 1980, C.B. Fleet re-invented the Feminine Hygiene product category. In 2008, C.B. Fleet called on Gunn Design and Inov8 to reinvent the Summer’s Eve brand.Inov8 developed a tactile and visual brand icon by incorporating the Summer’s Eve ‘S’ into the form of the blow-molded package. Inov8 standardized packaging sizes to enable brand-wide use of custom colored, off-the-shelf, molded-hinge caps.Growth of the Summer’s Eve brand attests to the subtle power of thoughtful, well planned, cost-effective design.