© 2018  Inov8 Design, Inc.  |  50 Emily Lane  |  Greenfield  |  MA  |  01301 |  978 318-0050  | 
C.B. Fleet Company, Inc.    Lynchburg, VA Summer’s Eve    Brand Expansion In 1980, C.B. Fleet re-invented the Feminine Hygiene product category.  In 2008, C.B. Fleet called on Gunn Design and Inov8 to reinvent the Summer’s Eve brand. Inov8 developed a tactile and visual brand icon by incorporating the Summer’s Eve ‘S’ into the form of the blow-molded package. Inov8 standardized packaging sizes to enable brand-wide use of custom colored, off-the-shelf, molded-hinge caps. Growth of the Summer’s Eve brand attests to the subtle power of thoughtful, well planned, cost-effective design.